Shopping worlds with fun factor
Shopware supports the operators of an online shop not only through the many creative design possibilities of their web shop. Through storytelling, a small story is told about each product. This not only increases credibility, it also takes the customer into an emotional shopping world.
This offers the shop owner the opportunity to make more out of his shop and to stand out from others. It does not depend on a great story, but on the right approach to the target group and a meaningful composition of the staging. By the way, Shopware is a German development that meets high data protection guidelines.
Emotional shopping is not a software function, but a fundamental strategy. On average, each customer browses through an online shop for 2 minutes and 40 seconds, calling up four pages. To increase these figures, Shopware offers the possibility to attract the customer’s attention through attractive and unique webshops. A trader who lists his products only lovelessly will not insist for a long time.
Shopware’s answer is emotional shopping on all devices. Without additional plugins the online shop is responsive and usable for every device. Responsive means that the webshop reacts to the display properties of a device such as a smartphone or tablet and adjusts the display accordingly.
This applies not only to the number and size of the page columns, the navigation or the arrangement of the texts, but also has an effect on the different input methods such as mouse or touch screen (typing, wiping). Shopware provides the operator with numerous tools for this purpose. In the Shopware Community Store you can add many additional and multi-faceted functions to your online shop.
The shopware backend looks tidy and enables efficient and structured work.
The “Shopping Worlds” function is now available for designing the shopping worlds. Individual pages can be created here within a freely selected grid using drag and drop. In many other shop systems this is only possible with the help of additional modules. With Shopware, the user has the choice between a conventional design and a draft as storytelling. The latter works like the layout of a magazine. Individual images or text elements are placed on a grid. To avoid display problems on mobile devices, the images are cropped so that they always fit into the defined frame. To prevent important parts from being lost, the operator can highlight certain picture elements, which should always be the focus of attention. So that the text does not become too small during scaling, a separate story can be created for each device.
The Sideview and Quickview functions show the pages in the overview and are intended to tempt customers to browse.
Shopping in an online shop should also be fun, arouse emotions and become an experience. This is the strategy behind this online shop. The well-done backend offers the user countless possibilities to create professional landing pages and worlds of experience. A new technology called “Product Streams” helps here. Product Stream are special search filters that draw the customer’s attention to a specific product range in a targeted manner. For example, the latest products in a category that should be highlighted and offered at a certain price. These product streams are displayed in the shop at an exposed location, for example on catalogue pages or on detailed pages of a product. The shop software automatically updates this information when, for example, new products are added to the shop and these meet the filter criteria. These filter criteria, such as price, brands, properties, ratings, etc. are defined by the shop administrator in the backend.
With a function called “Advanced Feature Digital Publishing” you can easily create dynamic banners and test them in a live preview before activating them. The banners can be put together from different modules and integrated into all shopping worlds. All banner texts are also output as HTML texts and are relevant for the search engines.
Shopware has packed the latest version of its shop system into a clever and consistent technology. Shop operators can do considerably more than with many other shop systems. However, the effort for installation, configuration, initial equipment and storytelling should not be underestimated. This often requires professional help. Our experts have understood and provide you with new ideas. Together with you we make sure that your online shop becomes reality. Modern and customer-friendly, without unnecessary plugins that only cost money. Now it’s up to you, there’s a lot to do. What are you waiting for?